Home » Categories » Domain names » General

How do I choose a domain name?

  1. Company name
    Most companies register their company name as their domain name. This domain name then provides the business website and the employees’ email addresses.

  2. Product name
    Sometimes companies also register product names and slogans. They usually do this for 2 reasons: either they set up a separate website for that product, or they want to prevent a competitor from registering that domain name and profiting from their marketing and brand awareness.

  3. Easy to remember
    The internet contains millions of websites. It is therefore important to register a domain name that sounds good and is easy to remember. If you are looking for a window cleaner, you will not have a hard time remembering www.windowcleaner.be. This name already contains the most relevant keywords and describes the website in detail. It is the perfect name for this specific website.

  4. Which extension?
    The Top Level Domain (TLD), also called extension, is the last part of the domain name. The top level domain can refer to a geographic location (e.g. eu for Europe) or to an application (e.g. org for non-profit organizations). It is also recommendable to register the ’eu’ extension. This allows you to be ahead of the competition. Beware: some extensions come with certain conditions (e.g. edu, jobs, aero).

  5. Avoid using numbers, hyphens or underscores
    These characters may cause confusion, especially if you want to give out your domain name to someone verbally. You will have to repeat endlessly that the number used is not a word. Domain names with hyphens are a bit harder to remember, but this does not mean that it is a bad choice. If your domain name contains several keywords, it is even recommendable because search engines will recognize the words separated by a hyphen as separate words.

  6. Short and powerful
    www.communicationandmediatraining.com is not advisable. Keep the domain name as short as possible in order to avoid spelling mistakes. We advise a maximum of 10 characters. When you choose a name that is hard to spell, you had better register different variations of the name.

  7. Be careful with trademarks
    Before you register your domain name, it is advisable to check whether it does not already exist as a trademark and whether you are not violating anyone’s rights. Do not take this lightly as a violation may cost you your entire company. It is your responsibility to ensure that you do not violate any trademarks.

  8. Register NOW!
    You can already register your domain name, while your website is still under construction. This ensures the safety of your domain name. There is no guarantee that your domain name will still be available tomorrow. Domain name registration usually boils down to the principle of "first in first served". So be quick!
Article Number: 34 | Rating: Unrated | Last Updated: Wed, Sep 21, 2011 1:51 PM
Posted: Kristof Gheyssens - Fri, Jan 25, 2008 4:59 PM. This article has been viewed 4234 times.
Filed Under: General
Attachments
Attachments
There are no attachments for this article.
Comments Comments
There are no comments for this article. Be the first to post a comment.
Related Articles RSS Feed
Can I link my domain name to free web space (Telenet, Skynet ...)?
Viewed 2676 times since Fri, Aug 22, 2008
Why do I need a domain name?
Viewed 4997 times since Fri, Jan 25, 2008
How do I register/block an .xxx domain name?
Viewed 474 times since Wed, Oct 5, 2011
What is IDN?
Viewed 1100 times since Tue, Nov 10, 2009
How do I view my website without adjusting DNS data?
Viewed 1335 times since Tue, Dec 22, 2009
Why isn’t my website listed in Google?
Viewed 2473 times since Mon, Aug 25, 2008
What is a contact type?
Viewed 402 times since Wed, Jun 15, 2011
How do I lock my domain name?
Viewed 405 times since Mon, Jan 24, 2011
How long does it take my domain name to become active?
Viewed 2834 times since Mon, Aug 25, 2008
How do I improve the search engine results for my website?
Viewed 1400 times since Mon, Aug 25, 2008